A digital Marketing agency is the element of online marketing, which uses internet and digital technologies like smart phones, desktop computers and various other electronic media and networking platforms to advertise products and services and promote business. It is a part of search engine optimization (SEO) in which online marketers use content, social networks, and other tools to improve the visibility of websites in SERP (Search Engine Result Page). The major components of Digital Marketing are SEO, Pay-Per-Click (PPC), Display advertising network. In brief, SEO helps a website get higher rankings in search results through various techniques like keyword research, article submission, directory submission, web directory submission, social bookmarking, video submission, video distribution, and press release writing, to all the above mentioned tactics help a company get higher rankings, as well as, increase traffic.
There are various companies who provide SEO services and who also know about SMO (Social Media Marketing). There are many companies who offer SMO services but it is better to outsource your search engine optimization needs to a company who knows the ins and outs of the field. SEO and SMO are complementary to each other. SEO is needed to gain higher visibility for your site on search engines like Google, Yahoo and Bing; while SMO is needed for social networking and promotional efforts, which provide a platform for online users to interact with your brand.
Digital Marketing can be used to improve brand awareness. Brand awareness refers to the awareness of your product or services among the masses. This is achieved through various marketing channels like print media, television, radio, and Internet. All these channels help in brand awareness by giving your company visibility.
There are various ways to distribute information about your products or services among the masses. Some of them include TV commercials, print media advertisements, and websites. These campaigns are carried out either by local or international digital marketers. Local digital marketers mostly design and launch local TV and radio campaigns, whereas the international campaigns are mostly launched through websites. They both have their own advantages and disadvantages, which have to be weighed carefully.
It is always recommended to use both traditional marketing techniques and new digital channels for promoting your products or services. The reason being, there are several advantages and disadvantages of both traditional and new marketing strategies. If you are launching a local TV commercial, you need to understand that TV commercial has certain constraints like time and budget, which cannot be ignored at any cost. On the other hand, it is very easy to reach millions of people through the new touch point, which is the Internet and its numerous advertising platforms such as social networking, blogs, forums etc.
It is essential to take full advantage of the myriad of digital platforms available today. One of the most preferred and popular platforms is Facebook. Facebook has millions of users and hence it is one of the best options to advertise your products or services. Other popular platforms include YouTube, LinkedIn, Twitter, Pinterest, Google+ and many more. To make the most of these platforms, it is essential to create compelling content, which will attract people and convince them into clicking on your online ads.